Life, Health & Beauty is in Your Control


Ruth CosteBy Ruth Coste

Never did I imagine that I would have a network marketing business, nor be involved in the health and wellness industry. I am a busy full-time newspaper journalist, a wife and mother to two grown children, and other than using products I had no interest in working with them – my life is about hard news from around the world. Although I remember in my twenties, a few decades ago now, often saying how I would love to have my own business, however I had no idea in what, as I had no special talent. Funny how life weaves its magic.

I met Lucy at my local WeightWatchers meeting. I was helping weigh members and she was there to support a friend – Lucy is a dancer and certainly did not need to be there. We exchanged pleasantries. I asked questions about her career as my daughter was training in musical theatre and dance. When we saw each other we always took the time to chat.

Then one day our leader announced that Lucy had just started a business and wanted to tell us all about it. Everyone politely listened and one by one drifted away until I was the one woman left standing. During the 20 minutes presentation my interest and intrigue ranged from ‘no way’, to ‘interesting’ back to a cynical ‘really?’, finally landing on ‘what if?’.

What if it works? What if I could have the life of my dreams?

Of course, I did further research, as you might expect from a journo, and read a forty page supplement that came out in the Wall Street Journal a couple of years ago. I couldn’t believe what I was reading because far from lots of negativity I discovered revelations that some top investors, such as Warren Buffet and Robert Kiyosaki, highly back network marketing as an industry and were buying up companies to own.

So, with fear of the unknown yet excitement at what the future could hold, I jumped in.

Nobel Prize-winning economist, Paul Zane Pilzer, was singing its praises and predicting that 50% of households in the next 10 years would earn an income through network marketing/direct selling, and this from the man who correctly predicted the boom and its effects. I was sold. I realised that I had just been uneducated about this industry. Why would I not listen to such highly successful people? It told me unequivocally that network marketing and direct selling had changed from what it was and, more importantly, was not what I thought it was. I had to take this opportunity seriously if I wanted greater things for my family and me in the future. So, with fear of the unknown yet excitement at what the future could hold, I jumped in.

Two and a half years later; has it been an easy journey so far? No. Has it been amazing so far? Absolutely. Why? Mostly because I have rediscovered the real Ruth. I have, through all the reading, training and stepping out of my comfort zone time and again become the person I should always have been; the Ruth that is confident, believing in herself, liking herself, feeling capable of doing whatever she puts her mind to. I am now the best version of me – and I continue to grow daily.

Back to the business now and that same journey has led me to understand how important it is to pay attention not only to what we eat daily but also to what we use on our bodies every day. If you truly care about your health and the health of your loved ones it should be non-negotiable.

What do I know that I can share with you? Firstly, the shocking facts are that the average woman applies 515 chemicals to her body every day and that women also absorb 5lbs of damaging chemicals a year.


Harmful things we do not want to have in our daily products

Synthetic parabens

What are they?
Chemicals widely used as a preservative in cosmetics. They include butyl, propyl and ethyl parabens.

Harmful effects?
Premature ageing of the skin. Scientific studies have shown parabens to have a carcinogenic and comedogenic (that’s blocking the pores and forming blackheads) effect.

Natural alternatives considered safe to use as a preservative to reduce the effects of bacteria are trace amounts of cinnamon, prunes and blueberries.



What are they?
A group of oily compounds used in plastics to increase their flexibility, transparency, durability and longevity.

Harmful effects?
There is on-going research, however Swedish scientists have found high levels to cause infertility. The European Commission is proposing a ban on its use in cosmetics.


Mineral oil

What is it?
This is a by-product of black crude oil. Mineral oil is a common ingredient used in a vast number of everyday products as a cheap bulking agent to make the products go further hence keeping costs down for companies. It is present in baby lotions, cold creams, lip moisturisers and many cosmetics and sun creams.

Harmful effects?
Mineral oil cannot be absorbed by the skin and sits like Clingfilm on the surface blocking absorption of any other product. By coating the skin with, effectively, a thin layer of plastic it interferes with the skin’s ability to eliminate toxins and it slows down cell regeneration that results in premature ageing – yes, you read that correctly. This ingredient is not healthy, contrary to popular belief.


Propylene glycol

What is it?
Another petrochemical like mineral oil that stops the skin’s function of absorbing ingredients and getting rid of toxins from the body. It is also used as an anti-freeze in break fluid for cars.

Harmful effects?
Propylene glycol is found in medical moisturisers, cosmetics, toothpaste and mouthwashes. It is a carrier in fragrance oils, which can cause a sensitising effect on the skin, which means itchy, dry and cracked skin.



What is it?
This is also known as petroleum jelly or soft paraffin and is a by-product of petrol that was thought of as a good ointment for its healing properties and so is widely used in cosmetic skincare.

Harmful effects?
Teenagers need to know that petrolatum can promote acne and other disorders because it clogs the pores and interferes with the skin’s PH balance. There are also concerns about its association with breast cancer.



What is it?
Also known as kerosene. It is used in toiletries such as shampoo and cosmetics as a moisturiser.

Harmful effects?
Paraffin is a cheap lubricant that is highly inflammable. It is commonly used in jet propulsion and for candles. If swallowed or inhaled it can cause respiratory problems and skin and eye irritation.


Diethanolamine (or DEA)

What is it?
DEA is an organic lubricant used by the cosmetic industry particularly to enhance colour such as in nail polish, lipstick, shampoos and conditioners.

Harmful effects?
The jury is still out but there are strong concerns that it can contaminate and irritate the skin, eyes and hair follicles and there is thought that it is also a carcinogen.

These are just some of the ingredients found in 94% of our daily products. Simply put, the average number of chemicals in:

Shampoo – 15
Hairspray – 11
Eyeshadow – 26
Blusher – 16
Lipstick – 33
Foundation – 24
Nail varnish – 31
Deodorant – 15
Perfume – 250
Body lotion – 32
Fake tan – 22

I was not knowledgeable about any of this before I started my Arbonne business but my education has opened my eyes and made me realise that we really have no idea about what our everyday products are doing to us. Being enlightened means that I can choose to use products that do not harm my family or me and I love being able to re-educate others and to offer them alternatives to help them lead a healthier life.

Through owning my own business my life has changed beyond what I ever imagined possible, even in my close relationships. The people I have already met and will come to know are and will be the most positive and uplifting you could ever wish to meet. Hanging out with like-minded successful people is what the world’s top entrepreneurs recommend as one of the most powerful ways to build a life of your dreams. This is possible for anyone who is determined and unafraid of working hard for what they desire. It is possible for you, too.


For more information about vegan and botanically based products or how to earn an income through them, email